As the Head of Design for Hopelessly Yellow Georgia —a digital brand promoting mental wellness and positivity through writing, design, music, and media — I lead the creative vision that shapes how our message is communicated visually. I oversee the full design process from concept to execution, developing mood boards, refining our aesthetic, and ensuring every layout, graphic, and campaign reflects our uplifting mission. My role blends strategic direction with hands-on creativity: I collaborate with the editorial, music, and media teams, guide designers through feedback cycles, and maintain a cohesive visual identity that amplifies the voice and purpose of Hopelessly Yellow.

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